Could fans be able to order food and drink for their seats, re-watch replays from different angles and have immaculate Wi-Fi? Well the answer is yes but more importantly when?
Over the next few years, it is expected that up to $250 million of investment will be spent on the digital infrastructure at sports stadiums and other major venues. Cisco, IBM, Huawei, Fujitsu, Telstra and Optus will respond to competitive tenders to secure the rights to individual venues.
PMY and OAMM, two Australian companies have been engaged by the Sydney Cricket Ground, Metricon Stadium, Etihad Stadium and many others to build their technology strategy.
PMY Managing Director, Paul Yeomans said: “As part of the digital strategy was an app with e-commerce services where fans could order beer to their seats or buy merchandise. The app could allow fans to also watch moments from the game at a different angle and provide them with real-time statistics and information.”
“We’ve spent the last two years working on the first project of this kind where the experience is customised to the fan and the event, the reason this is important is the consumer’s desire to use their phone more and more, driving the requirement for wireless connectivity in sporting venues. Once you’ve provided the platform, you have a captive audience to provide highlights, stats, behind-the-scenes footage and other live content.” He added.
Paul Yoemans has currently been in talks with Manchester United about rolling out the technology at Old Trafford, along with other English Premier League clubs.
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